CLUSTERING FOR SEARCHING TYPE OF HOUSE SUITABLE FOR NEW CONSUMER CANDIDATES USING K-MEANS CLUSTERING METHOD (CASE STUDY OF PT. MAXIMA JAYA PERKASA)

AZZIYATI ., EKO PRASETYO, WIWIET HERULAMBANG

Abstract


For some Indonesian people, housing is one of the secondary needs, so that in choosing the right housing must be in accordance with the wishes of consumers. With the existence of PT. Maxima Jaya Perkasa, which was pioneered since 2012, in which the data on housing sales in the company has increased rapidly each year. Then data mining analysis can be done using the K-means Clustering method. K-means Clustering is a method of clustering non hierarchical data which seeks to partition existing data into two or more groups. This method partitioned the data into groups so that the data with the same characteristics were entered into the same group and the data with different characteristics were grouped into other groups. This study uses data such as salary income, age, status, house prices and mortgage payments. The results of this study were conducted twice using 12 training data training data and 100 training data plus 1 as test data and obtained an accuracy value of 83% and error of 17%.


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